Hypebeast SLAENT: SUPREME

I don't understand SUPREME but I see people wearing it everywhere in 2k18. Someone explain it to me

Was wondering the same the other day.

SUPREME is a fashion. It is a lifestyle.

We buy SUPREME cuz it looks cool. It's simple, but it pops. You buy for the collabs, for the aesthetic. But you also buy for the game, because your cops are an investment and you will always have someone who will buy your Vintage SUPREME and break even.

Same goes for pretty much every street fashion brand and culture. SUPREME is just one of the most popular ones globally.

It's like not just a brand of clothes man. It isn't just fashion.
It's relationships. It's the community. It's the content. It's culture.

The clothes are just merchandise that pushes that.

Its about the culture