Like the title asked: how important is it?

For me it's almost a make or break feature... In RPGs if I can't make my character look the way I want I might not buy the game. Action / Action RPGs get a little more slack I really can't see a reason why Nathan Drake needs to look like he does... for most narratives it is almost pointless to lock a gamer into a look.

I have been supporting a lot of games that have been giving up PoC main characters like Mafia ACO and Watchdogs but even those characters I would love to alter for my taste...
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